In Good Company: Zoe Suen
A dive into the world of our good friend Zoe.
Welcome back to In Good Company, the feature that spotlights our talented network of friends: collaborators of the agency, creatives within our community, and those whose work we admire — people whose lives we’d love to know a little more about.
Today we’re speaking to Zoe Suen, a Hong Kong-born and London-based creative and writer who is celebrated for her keen interest in fashion, culture, and the arts. With a background in journalism and an affinity for thoughtful storytelling, Zoe has written for top publications including The Business of Fashion, Financial Times HTSI and British VOGUE.
Zoe’s career began with an early fascination for visual storytelling and global perspectives, which she honed during her academic and professional experiences. Her ability to blend sharp analysis with cultural commentary has positioned her as a key voice in the fashion and arts industries, and she is particularly known for her ability to highlight emerging talents, as well as her unique lens on how global and local influences shape the creative industry.
More recently, Zoe has launched her very own Substack, Floss, where she gives readers an intimate glimpse of her musings in art, fashion, food and the everyday. It has become a space for dialogue and discovery, showcasing her talent for storytelling in a more personal and unfiltered medium, and we urge you to subscribe to it if you haven’t already.
We hope you enjoy getting to know our good friend Zoe.
1. Tell us, where are you right now?
At home in London, standing at my kitchen island, with a cup of coffee in hand, feeling the shakes coming.
2. What food item(s) are you loving most at the moment?
I’ve been thinking about Chinese soups a lot lately; thanks to the weather but also because I don’t make them often enough. I’ve also been craving Macau-style egg tarts, and beef brisket noodles. I’m heading to Hong Kong in January, so I’ve been mentally prioritising my favourite local dishes for maximum efficiency.
3. Where are you planning to travel to next?
I’m heading to Amsterdam for a short trip in December, and then New York for a longer one in January, for a wedding.
4. What's your favourite food book?
I got my boyfriend The Breath of a Wok when we first started dating years ago, and it’s become such a stalwart in our kitchen. I also love MFK Fisher. I recently got my hands on The Physiology of Taste by Jean-Anthelme Brillat-Savarin, but have yet to crack it open. One for the holidays, maybe. Years ago a dear friend got me Alice Waters’ Chez Panisse Menu Cookbook and though I have yet to cook a menu from it, it is a gem. And nary a photo or recipe illustration in sight!
5. Where do you most want a booking, whether to eat or stay?
To stay, the gorgeous Les Suites Cinabre in Paris. To eat, I’d love to visit the new Osip in Somerset.
6. Where's your best hidden gem, anywhere in the world?
回家吃饭 Manger à la Maison in Paris, a homely Sichuanese spot I try to stay nearby to whenever I’m in town. Get the classics with a group, or noodles if you’re solo. In London, I don’t know how hidden this is as there’s always a queue of locals and it’s on plenty of lists, but we are always going back to Jay Dee’s in Notting Hill for oxtail stew and jerk chicken.
7. Snog, marry, avoid: bread, rice, pasta?
Avoid bread! Being Chinese I don’t crave it the same way I do rice and noodles. Marry rice; snog pasta. Rice is my comfort food, always.
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